This is the case, you may want to check out call-only ads on Google. In this post, we’re going to take a look at a few effective tips you can use to increase your success with these campaigns. What are Call-Only Ads on Google? Call-only ads on Google can be great choice when phone calls are the most effective way to drive results. This may be the case with service-based businesses who really need to get in touch with the customer. A doctor’s office, for example, needs to talk to the potential patient to get their information, and a plumber really needs to talk to the customer to hear what’s wrong and set up an appointment.
If this even sounds like something that whatsapp database might be a fit for your business and your ad campaigns, consider testing them and see how they perform for you. When you do, just make sure you follow these best practices. Include Copy That Explains Why Users Should Call Your headline is going to be made up of your business’s phone number in big, blaring numbers. That’s good. You want people on mobile to click and call, and people on desktop to view and call.
That’s not all you need to actually get people to call, however. You need to convey why people should actually call you instead of your competition. Plenty of your competitors will use conventional ads with call extensions, giving them more room to plead their case. You only have a few characters, so you need to make them count. This isn’t convincing, after all: All I see is a phone number and “WEST ORANGE ELECTRIC” repeated a bunch of times, which doesn’t exactly scream “competent” to me. This call-only ad, however, does a much better job of explaining why users should call.