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A burrito. In the next year and beyond, such experiences will become increasingly important. They are part of the long term change in digital marketing. This takes the hybrid customer experience to a whole new level. Kristine Pratt, director of marketing at Boo stability The robot uprising has begun albeit not in the way it is portrayed in the movies. But artificial intelligence is becoming more and more popular. On the Internet, AI generated content is no longer a rarity. In the past few weeks, AI generated portraits of people have even taken over our social media feeds. And probably this year you have already read a blog article created by an AI. As a content marketer, that worries me. Google is increasingly focusing on useful content that answers specific search queries.

With the Helpful Content Update in October, Google whatsapp mobile number list prioritizes content that provides value. Kristine Pratt DIRECTOR OF MARKETING AT BOOSTABILITY Google is aware of the trend. The search engine focuses more and more on useful content that answers specific search queries. With the Helpful Content update in October and other changes in the algorithm, Google favors content that provides value. Google's algorithm rewards websites that focus on user experience. That will be even stronger this year. This year more than ever, content experts are faced with the challenge of producing more content. This is because they improve their position in online searches. And where resources are lacking, artificial intelligence can be helpful.

AI can be used as a writing aid or write an entire blog article. Nevertheless, the content should be checked again by hand – i.e. by a person. For example, a content marketing manager needs to incorporate the right keywords or add information that a chatbot cannot provide. And that's exactly why we don't have to worry about AI doing our work. Even if she keeps learning. Because marketing will always need a human touch. Trend Social Media enables a personalized customer journey and authentic experiences Alyssa Trenkamp, ​​VP Brand Marketing and Communications at Uberall Many consumers feel the excitement of experiencing something new and unique. And these experiences hardly seem possible in today's world, which is determined by algorithms. That’s why consumers use social networks like Instagram, TikTok or even the Metaverse.